Innovative marketers go “old school” as email and Facebook decline

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Newstrail

Entrepreneurs using marketing automation tools turn to direct mail for better resultsFor the past 20+ years, businesses have relied on email as a primary communication tool to market goods and services to new prospects and stay in touch with existing customers. Today, email inboxes are overcrowded, with more advanced filters and privacy measures making it increasingly less effective to rely on email alone. Open rates and response rates are declining, especially as users rely more on their phones and other instant messaging apps. Many marketers have turned to text messaging to bypass email filt…

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